Nine internal tools, every number measured.
Built during a year embedded with a real-estate and lifestyle publisher operating in 25+ North American markets.
Branded checkout and upsells
Every closed deal gets its own checkout page on the client's domain. The customer pays and upgrades in one visit, and Salesforce, Xero and Stripe update themselves.
$2.7M collected in 11 months →AI sales inbox
A $30K-a-day email funnel moved off a $4,000-a-month black box onto self-hosted n8n with Claude, in about a week.
85,000 conversations at $150/month →
Advertiser results reports
A results page per advertiser, built automatically from Meta and Issuu, so proof of value arrives before the renewal call does.
Hundreds of reports per issue, no manual step →
Self-serve design portal
Eight layouts rendered from the customer's own photos, each editable in place, ending in a proof they approve themselves. Late material stopped costing pages.
Approvals from one link, print-ready proof →
SlateFlow: every deal on one screen
SlateFlow puts a rep's whole magazine issue on one screen: every advertiser, every message, and the next move already drafted. Deals stop slipping between Gmail, Salesforce and the phone.
Stage turnaround 6 days → 1.5 days →Rep performance and growth study
85,000 conversations, 240,000 CRM tasks and 420,000 emails turned into ranked experiments with dollar values.
Seven levers, $1.3M sized →
Website migration: WordPress to Next.js
100,000+ posts and their media moved from WordPress to a new Next.js site on Payload CMS, with the same URLs, a new editorial design, and a CMS the team already knows how to use. In staging now, production next.
100,000+ posts migrated, same URLs, new design →
Content and ads pipeline
Every advertised property gets an article, a page on the site and a Facebook ad, with one human step in the middle: the editor's read.
Hundreds of articles and ads per issue, one editor review →The automation layer
We built the automation layer behind billing, ad material, shipping, content, leads and reporting on Zapier and n8n together, with Claude Code to build and change it in hours, and the monitoring that lets a small team trust it.
300+ automations across 6 processes, one change process →